Marketing | CVS Blog

How to Conduct Market Research for Your Online Business

One of the biggest mistakes you can make is to fail to understand your market. Before you start spending all of your time and money dedicated to one target niche or product, you need to carry out thorough market research. Don’t even begin to create a business plan until you’ve done the following:

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Your Guide to Creating a Marketing Plan

Business Planning

By writing a marketing plan you will be able to combine the various avenues you are going to use to market your business. It will keep you focussed on being systematic in your approach.

Before you start writing you will need to remember the What, How, and When of the elements of [...]

Marketing via the Internet

Get the Message Out

A business needs to be marketed using the internet. The following will help you establish if your website fits the bill.

Who designs your website? Even if you’re a wiz with HTML, it is still more advisable if a professional team does it for you. When detailing your wants [...]

The Heartbeat of Social Media

It is human nature to want to connect, feel needed, be acknowledged, be understood, appreciated for what we accomplish and contribute to our small circles and ecosystem as a whole.

It’s no wonder that social networks such as Facebook and Twitter have taken off as a force to be reckoned with.

What makes Facebook and [...]