Business Planning

How to Conduct Market Research for Your Online Business

One of the biggest mistakes you can make is to fail to understand your market. Before you start spending all of your time and money dedicated to one target niche or product, you need to carry out thorough market research. Don’t even begin to create a business plan until you’ve done the following:

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Your Guide to Creating a Marketing Plan

Business Planning

By writing a marketing plan you will be able to combine the various avenues you are going to use to market your business. It will keep you focussed on being systematic in your approach.

Before you start writing you will need to remember the What, How, and When of the elements of [...]

Marketing via the Internet

Get the Message Out

A business needs to be marketed using the internet. The following will help you establish if your website fits the bill.

Who designs your website? Even if you’re a wiz with HTML, it is still more advisable if a professional team does it for you. When detailing your wants [...]

What is a Business Plan and Why Should You Need One?

Start a plan

When most people think about writing a business plan, they envision a long, dry, extensively detailed document with masses of data and financial forecasts.

Unless you are seeking outside funding, your business plan doesn’t have to be all that complicated to be effective. It provides the blueprint for how you intend [...]

Why a Business Impact Analysis (BIA)?

Briefly it is to enable you to determine the impacts resulting from possible disasters and interruptions that could affect your business; the risks you have assessed previously.

It would also enable you to ascertain critical processes, their priority in the recovery phase, and anything dependent upon those processes so can set a goal for overall [...]